The Evolution of Skin Care Practices & Regimens

Maureen’s Outdoor Skin Summer Survival Essentials

Our skin is an organ, no less important than our eyes, lungs, and heart. In this blog post, I will do a quick scan of how beauty regimens came about and evolved to where we are today.

The 1950s took us from lye soap to perfectly planned cleansers. The famous Ponds cleansing cream hit the shelves, and cleaning our face at night became a thing.

The 1960s was the intro of SPF to protect against UVB rays. The 60s was also a time to be free and natural, which paved the way for the intro of Dove soap. This was marketed to women with sensitive skin. Today, we know that sensitive skin is not a skin type, but rather a skin condition. The 60s also introduced multi-product regimens to support different skin types.

The 1970s brought in the hack Preparation H. Prep H was used under the eyes to reduce puffiness, swelling, and promote firmer skin. It was also the decade that introduced a natural look and the term anti-aging to sell products.

The 1980s introduced Noxema and Sea Breeze. I had to have both of these for my skin. However, neither would pass my bar today when it comes to ingredients that I consider appropriate for good skin health. Collagen became a buzzword in beauty during this decade and continues until today.

The 1990s was the decade for enzymes and AHAs, revolutionizing alternatives for treatment of acne. It also marked the beginning of what we consider serious skin care and medical skin care programs. This period was transformational in the beauty industry.

The 2000s introduced the biggest hit EVER!!! Botox was introduced for cosmetic use in 2002. This became a game changer for women who wanted instant gratification and a reduction in fine lines and wrinkles of the brow. Antioxidants became a big thing to fight free radical damage, along with HA to bind moisture to our skin.

The 2010s brought about a big change to our beauty culture. Filler and injectables really took off with Allergan, Galderma, and Merz Aesthetics offering volumizers that really changed the non-invasive aesthetic options. Until this point, the only way to truly volumize was with collagen, but this did not last long, and it required a skin test to ensure the person was not allergic to the product.

In this current decade, the beauty industry has exploded with the presence of influencers and social media. It has also introduced us to the concept of beauty “inside and out.” Organic and clean beauty have exploded and will continue to thrive as consumers look to responsible beauty companies and continue to become more aware of ingredients and education on the products and service.

The next frontier will be very exciting and will continue to demand cleaner formulas that support a low-carbon footprint. I’m excited about new ingredients that will really support damaged, mature skin and repair damage. Peptides, for example, are small-chain amino acid proteins that are able to effectively send messages to your cells. This can repair skin cells, and with this, the ability to soften wrinkles and expressions.

Skin care will continue to evolve and find ways to slow down the aging process from the inside out. With the billions of dollars spent on the beauty industry, there will not be a shortage of research, innovation, and new products. This is also why we need to be our own advocates and demand safety with beauty products and services. Clinical studies are important when validating performance and safety. There is no shortage of influencers and experts, but you should continue to fact check and research ingredients. When there is big money to be made, it sometimes shadows the truth.

Stay tuned for my next journal post where I will decode and discuss ingredient safety and give tips on vetting the safety profile of your cosmetics!